Digital signage has changed the way we looked at advertising. Not only has it offered us more control, more efficiency but also given small businesses the power of achieving more at a minimal cost.
Look around and you realize most printed signs have been replaced by digital ones What you see around you are flat screens showcasing graphics in various ways.
For the marketer the choice of using various media for advertising has increased. However choosing the right media can be a time consuming process requiring the marketer to balance the pros and cons of each option.
With major advancement in mobile technology and the excessive use of the smart phone as a multi tasking device, mobile engagement has become a necessary part of advertising. Increased use of handheld devices like smart phones, portable computers and other wireless devices allow end users to remain in touch, communicate at all times. This gives marketers an opportunity to use the mobile device market as viable advertising medium.
Major companies like Starbucks, Nike are using mobile engagement as a part of their marketing strategy. Nike started the mobile fitness experience by introducing Fuelband.
Currently, the most popular advertising delivery method to mobile devices is through plain text messaging, however, over the next few years multimedia advertisements are expected to become the dominant message format. Mobile engagement provides different forms of engagement for the tablet and the smart phone. However use of mobile technology for delivering advertising messages is not easily achieved.
In addition with geographic positioning features included in newer mobile devices the marketer now has the ability to target location based customers. With rapid changes even in the use of calling cards and sim cards where a lot of travelers use Global SIMs the value offered by marketers increases Companies like Aussie SIM Travel Cards offer a range of global sim cards to choose from.
Traditional marketing has been around for a long time and is going to stay. However with the growth in technology, marketers are opting for different ways to promote their products. The use of signs to communicate the marketer’s message is a popular form of advertising. Signs can be an essential component to deliver your messages & as a form of advertising.
Any kind of a visual graphic that can be used to display information for a certain segment of people would be a sign. These days digital signs are used far more than traditional signs on print. Digital signage is revolutionizing the way organizations communicate with customers and employees.
Digital signs are seen on television programming, menus, information, advertising and other messages. Most common use for digital signs are on menu boards. Look at the number of coffee shops and snack bars. Most prefer a digital form of display for the menu and drinks as this gives them direct control, easy accessibility and the ability to update within a few seconds. This also allows business owners the option of targeted advertising as costs come down to minimal after the initial investment – thus giving a better return on investment.
The most common method traditional form of using signs is through billboards. Billboards supporting signs can be either used outdoors or indoors. Indoor billboards would include smaller signage in airport terminals, train terminals and other areas where the sign can get the attention of those people moving past the sign. Outdoor billboards would be large signs on huge structures mostly put up to get the attention of moving cars, trucks etc.
However opting for a professional firm gets a professionally crafted end display. If you are looking for a good finish, clear prints and signage made to attract traffic then take a look at a few professional companies like Momo Visual.
Small businesses need to immediately gain visibility and build brand recognition in the minds of consumers, but how? This can be achieved in an easy and rapid way: through the use of effective signage. By putting a company name, logo, and contact information on things like window decals, car door magnets, and lawn signs customers are quickly introduced to your business for a very small investment.
Using your logo and message on the sign will also help to build your brand. Someone may not be in need of your service now, but they will be more likely to remember you in the future if they are continuously exposed to your services.
Over the years Marketing has moved from a traditional print form of marketing to advanced digital marketing. With major changes and advances in technology and communication, today’s marketer must be well acquainted with a wider range of media options.
Traditional marketing through newspapers, publications etc is still used but with the rapid growth of the internet, people have found different ways to market their products and services. The internet has reduced the gap between consumers and manufacturers resulting in a number of companies interacting directly with the end users. This has obviously changed the marketing strategies used.
This digital revolution has helped small businesses grow. Marketing is within reach of a small business. If you are a small business and want to reach the right audience marketing your business need not be an expensive option. Think beyond the Yellow Pages. Think like the consumer. Say you are a plumbing firm like Superior Plumbing - What marketing strategies would you use ? such that your plumbing firm immediately comes to mind when a crisis presents itself. Identify your USP – What sets you apart and then use it in your marketing mix. Make it the foundation of your marketing message.
How about the logo? A logo is much more than a symbol representing a business. A sign that contains a business’s logo can help reinforce its brand.
Referral marketing helps. Networking is the key to today’s business. A small business can also use other forms of signage advertising like:
- Sky writing
- Plane Banners
- Mobile billboards with signs placed on cars and other moving vehicles.
These would include car and truck dealer fence wraps, banners and flags. Car wraps allow you to entirely wrap the car yard foyer and display areas with semi block-out fencing mesh banner. A moving car serves as an excellent billboard. In addition add car door magnets on the door or the back of the car. You get excellent exposure at minimal cost.
Grocery cart signage
Signage on grocery carts makes for great outdoor advertising. You can use custom product photos and add them to banners.